Root is an innovative online learning platform dedicated to preserving and promoting Nigerian languages and culture. Offering engaging language courses that cater to a diverse audience, both within and outside Nigeria.
The brand identity was meticulously crafted to align with the platform's core objectives of culture preservation and inclusivity. Thus, every visual element was carefully considered to transcend cultural barriers, ensuring representation for individuals of diverse backgrounds. In choosing the color palette, various shades of green were embraced to reflect Nigeria's cultural richness, while additional colors were selected to convey diversity and openness. Through innovative design approaches, the collective visual elements were curated to maintain the brand's dynamism and engagement within the evolving landscape of online education.
